A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Chapter 1: The Innovative Retailer Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset Chapter 3: Value Creates Excitement Chapter 4: Creating Excitement Using Store Brands Chapter 5: Creating Excitement and Enhancing Education Using Social Media Chapter 6: Education: The Service Edge Chapter 7: Experience: In-Store, Across Channels Chapter 8: Engaged Customers Are Loyal Chapter 9: Innovative Retail Analytics for Engagement Chapter 10: Concluding Thoughts
Chapter 1: The Innovative Retailer Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset Chapter 3: Value Creates Excitement Chapter 4: Creating Excitement Using Store Brands Chapter 5: Creating Excitement and Enhancing Education Using Social Media Chapter 6: Education: The Service Edge Chapter 7: Experience: In-Store, Across Channels Chapter 8: Engaged Customers Are Loyal Chapter 9: Innovative Retail Analytics for Engagement Chapter 10: Concluding Thoughts
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