Dhruv Grewal (USA Babson College)

Retail Marketing Management

The 5 Es of Retailing

• Broschiertes Buch

Produktbeschreibung

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

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Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 200
• Erscheinungstermin: 14. Dezember 2018
• Englisch
• Abmessung: 244mm x 170mm x 14mm
• Gewicht: 394g
• ISBN-13: 9781526446855
• ISBN-10: 1526446855
• Artikelnr.: 53533549

Inhaltsangabe

Chapter 1: The Innovative Retailer
Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset
Chapter 3: Value Creates Excitement
Chapter 4: Creating Excitement Using Store Brands
Chapter 5: Creating Excitement and Enhancing Education Using Social Media
Chapter 6: Education: The Service Edge
Chapter 7: Experience: In-Store, Across Channels
Chapter 8: Engaged Customers Are Loyal
Chapter 9: Innovative Retail Analytics for Engagement
Chapter 10: Concluding Thoughts