Retail Marketing Strategy - Samli, A. Coskun
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"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice

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Produktbeschreibung
"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice
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Autorenporträt
A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida at Jacksonville. His previous books include Marketing and the Quality-of-Life Interface (1987) and Technology Transfer (1985).