Retail Marketing Strategy - Samli, A. Coskun
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"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice

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Produktbeschreibung
"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice
Autorenporträt
A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida at Jacksonville. His previous books include Marketing and the Quality-of-Life Interface (1987) and Technology Transfer (1985).