Retail Marketing with reference to the city of Hyderabad - Nedenur, Rammohan Prakash;Muneendra, N.;Vanapalli, Gowri Lakshmi
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Indian retailing sector is strongly build up with roots such as culture, social and economic environment. These factors have influenced to change the phase of retailing from traditional way of retailing to modern way of retailing. The socio-economic factors are indispensable to the development of a country like India which has a large middle class, favorable demographics, increasing urbanization and increasing percapta income of the people. The cultural factors like changes in social class, life styles have been influencing a lot for the growth of retailing in India. With the intensifying…mehr

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Produktbeschreibung
Indian retailing sector is strongly build up with roots such as culture, social and economic environment. These factors have influenced to change the phase of retailing from traditional way of retailing to modern way of retailing. The socio-economic factors are indispensable to the development of a country like India which has a large middle class, favorable demographics, increasing urbanization and increasing percapta income of the people. The cultural factors like changes in social class, life styles have been influencing a lot for the growth of retailing in India. With the intensifying competition, today retailers are following pull strategy to satisfy their customers. India has been called as the 'nation of shopkeepers' with around 14 million small shops, with the highest level of retail density of 8 percent in the world.
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Autorenporträt
Il Dr. N. R. Mohan Prakash è laureato in Commercio e Management e ha conseguito un dottorato nell'area del marketing dei servizi. Ha una ricca esperienza industriale, didattica e di ricerca. Ha lavorato in industrie del cuoio, farmaceutiche e NBFC. Dal 2005 lavora come docente presso la GITAM School of Business, GITAM University, Visakhapatnam.