Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr Sean Ennis is Senior Lecturer and Director of the MSc Marketing programme at the University of Strathclyde. He is an experienced retail practitioner, consultant and lecturer with over 20 years' experience in academia, during which he has taught retailing at both undergraduate and postgraduate levels. His extensive teaching experience has covered many overseas locations including Hong Kong, Singapore, Malaysia, Dubai, Oman,Bahrain, Abu Dhabi, Mumbai, Delhi, Shanghai, Athens and Switzerland.
Inhaltsangabe
Chapter 1 Retailing Marketing: an Introduction Chapter 2 Understanding the Retail Consumer Chapter 3 Retailing and its Role in the Supply Chain Chapter 4 Managing Supplier-Retailer Relationships within the Supply Chain Chapter 5 Managing the Selling Environment Chapter 6 Retail Brand Strategy Chapter 7 Managing Customer Service Chapter 8 Retail Location Strategy Chapter 9 Designing and Implementing Retail Pricing Strategy Chapter 10 Designing and Implementing Effective Communications Strategies Chapter 11 Retailing and Sustainability Chapter 12 Retailing and Internationalization Strategy: Development and Implementation Chapter 13 Retailing: the Impacts of Social and Technological Change
Chapter 1 Retailing Marketing: an Introduction Chapter 2 Understanding the Retail Consumer Chapter 3 Retailing and its Role in the Supply Chain Chapter 4 Managing Supplier-Retailer Relationships within the Supply Chain Chapter 5 Managing the Selling Environment Chapter 6 Retail Brand Strategy Chapter 7 Managing Customer Service Chapter 8 Retail Location Strategy Chapter 9 Designing and Implementing Retail Pricing Strategy Chapter 10 Designing and Implementing Effective Communications Strategies Chapter 11 Retailing and Sustainability Chapter 12 Retailing and Internationalization Strategy: Development and Implementation Chapter 13 Retailing: the Impacts of Social and Technological Change
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