Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.
Inhaltsangabe
Chapter 01: How did we get here? The history of retail; Chapter 02: The retail industry and trends; Chapter 03: Retail strategy; Chapter 04: The retail customer and the customer experience; Chapter 05: Store design in the age of phygitalisation; Chapter 06: Merchandising; Chapter 07: Supply Chains; Chapter 08: Communications in the influencer generation; Chapter 09: Digital and Phygital; Chapter 10: The future of retail where do we go from here?
Chapter 01: How did we get here? The history of retail; Chapter 02: The retail industry and trends; Chapter 03: Retail strategy; Chapter 04: The retail customer and the customer experience; Chapter 05: Store design in the age of phygitalisation; Chapter 06: Merchandising; Chapter 07: Supply Chains; Chapter 08: Communications in the influencer generation; Chapter 09: Digital and Phygital; Chapter 10: The future of retail where do we go from here?
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