Rosemary Varley

Retail Product Management

Buying and Merchandising

• Broschiertes Buch

Produktbeschreibung

This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing.

Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 320
• Englisch
• Abmessung: 250mm
• Gewicht: 592g
• ISBN-13: 9780415327152
• ISBN-10: 0415327156
• Artikelnr.: 20773915

Inhaltsangabe

1. Scope and Concepts 2. Retail Product Management: Process and People 3.
Category Management 4. Product Range Planning and Selection 5. Managing the
Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing
the Response to Sales 8. Allocating Retail Space to Products 9. Retail
Design 10. Visual Merchandising 11. Communicating the Product Offer 12.
Evaluating Retail Product Management Performance 13. Ethical and
Sustainable Retail Product Management