Rosemary Varley

Retail Product Management

Buying and Merchandising

• Gebundenes Buch

Produktbeschreibung

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. Retail Product Management is an established textbook, now in its third edition, and helps to provide students with the necessary skills to understand and tackle these challenges.

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Produktdetails

• Verlag: Taylor & Francis
• 3rd edition
• Seitenzahl: 300
• Erscheinungstermin: 30. September 2014
• Englisch
• Abmessung: 252mm x 179mm x 22mm
• Gewicht: 782g
• ISBN-13: 9780415577571
• ISBN-10: 0415577578
• Artikelnr.: 38393797

Autorenporträt

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses

Inhaltsangabe

1. Scope and Concepts 2. Retail Product Management: Process and People 3.
Category Management 4. Product Range Planning and Selection 5. Managing the
Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing
the Response to Sales 8. Allocating Retail Space to Products 9. Retail
Design 10. Visual Merchandising 11. Communicating the Product Offer 12.
Evaluating Retail Product Management Performance 13. Ethical and
Sustainable Retail Product Management