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Do you need more sales through your online store? Retail Shock Therapy is packed with the latest insights into how you can win customers online. It provides a roadmap for you to objectively analyze your online business products and services and shows you the best way to jump-start your sales. No matter what you sell online, this practical book offers you: * A crash course in how to dramatically increase your online sales. * The three most effective ways to "provoke" your prospects into buying. * Simple advertising techniques that can open up a whole new audience for your products and services. * Tips for how to keep reminding buyers that you're there until they're ready to open their wallets again. * Sample headlines and slogans for websites, landing pages, emails and ads.