This new book sets out to provide a structured approach to retail strategy and implementation.
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis,’ Retail Strategy’ is ideal for undergraduates and postgraduates of retailing.
Table of contents:
The Environment of Retail Strategy
Background to Strategy: A Review of Recent and Current Approaches
Operational Management and Strategy
Performance Evaluation: Appraising Strategic Investment Alternatives and Developing Operating Budgets
Performance Management: Planning and Control
Planning and Control: Financial and Marketing Perspectives
Developing Merchandise Strategy
Implementing and Monitoring Merchandise Strategy
Developing Customer Service Strategy
Implementing and Monitoring Customer Service Strategy
Retail Format and Trading Environment Strategy Decisions
Implementing Format and Environment Strategy
Developing Customer Communications Strategy
Implementing Customer Communications Strategy
Human Resource Development
Managing the Supply Chain
Managing Information in the Retail Value Chain
Retail Strategy: Case Studies:
Case 1: Freedom Furniture: Deciding Upon a Future Direction
Case 2: Freedom Furniture: Merchandise Range Review and Decisions
Case 3: Freedom Furniture: Customer Service Decisions
Case 4: Freedom Makes an Acquisition
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis,’ Retail Strategy’ is ideal for undergraduates and postgraduates of retailing.
Table of contents:
The Environment of Retail Strategy
Background to Strategy: A Review of Recent and Current Approaches
Operational Management and Strategy
Performance Evaluation: Appraising Strategic Investment Alternatives and Developing Operating Budgets
Performance Management: Planning and Control
Planning and Control: Financial and Marketing Perspectives
Developing Merchandise Strategy
Implementing and Monitoring Merchandise Strategy
Developing Customer Service Strategy
Implementing and Monitoring Customer Service Strategy
Retail Format and Trading Environment Strategy Decisions
Implementing Format and Environment Strategy
Developing Customer Communications Strategy
Implementing Customer Communications Strategy
Human Resource Development
Managing the Supply Chain
Managing Information in the Retail Value Chain
Retail Strategy: Case Studies:
Case 1: Freedom Furniture: Deciding Upon a Future Direction
Case 2: Freedom Furniture: Merchandise Range Review and Decisions
Case 3: Freedom Furniture: Customer Service Decisions
Case 4: Freedom Makes an Acquisition