Daniel J Moe
Gebundenes Buch

Retail

the Art and Science

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Retail: the Art and Science is the ultimate "how to" book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic approach with each topic allows these principles to be applicable to all channels of retail, whether mass market, drugstore, grocery, warehouse club, or specialty. This book is written in an illustrative st...