Ronald D. Michman, Alan J. Greco

Retailing Triumphs and Blunders

Victims of Competition in the New Age of Marketing Management

• Gebundenes Buch

Produktbeschreibung

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 278
• Erscheinungstermin: 20. November 1995
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 608g
• ISBN-13: 9780899308692
• ISBN-10: 0899308694
• Artikelnr.: 21753504

Autorenporträt

Alan J. Greco, Ronald D. Michman

Inhaltsangabe

Preface Acknowledgments Department Stores: Dinosaurs and Champions Mass
Retailers: Gone Are the Days The Old Five and Dime: An Endangered Species
Supermarkets: Competitive Victims Discounters: Challengers and Warriors
Specialty Clothing Stories: Battling the Giants Home Improvement Centers: A
New Powerhouse Hamburgers: Gold in Those Hills Hotels: Adventures in
Lifestyle Market Segmentation Credit Cards: The Plastic Wars In-Home
Shopping: Retailing without Walls Selected Bibliography Index