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In an ever changing business world with increased opportunities, this book aims to assist and provide guidance to high level management on a strategy to retain scarce skilled employees. Money is not the answer to everything and this book demonstrates key motivation points to consider when dealing with highly qualified professionals. With proven research methods the book takes an academic approach to uncover key areas of job satisfaction. With validated questionnaires used to conduct research, one can adapt these to any challenging business environment. A must read for any CEO, academic and senior level management.