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"Innovation is not always as innovative as it may seem. Rethink is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked two hundred-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla's bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy."--Publisher's description.…mehr

Produktbeschreibung
"Innovation is not always as innovative as it may seem. Rethink is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked two hundred-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla's bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy."--Publisher's description.
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Autorenporträt
Steven Poole is the award-winning author of Rethink, Unspeak, Trigger Happy, You Aren’t What You Eat, and Who Touched Base In My Thought Shower? . He writes a column on language for The Guardian, and his work on ideas and culture also appears in The Wall Street Journal, The New Statesman, The Atlantic, The Baffler, The Point, The Times Literary Supplement, Edge, and many other publications. He was educated at Cambridge, lived for many years in Paris, and is now based in East London.
Rezensionen
Entertaining and important ... Elegantly written and full of surprises Daily Telegraph