Craig E. Mattson

Broschiertes Buch

Rethinking Communication in Social Business

How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Beschreibung

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Autor

Craig E. Mattson is professor of communication at Calvin University, where he holds the Arthur H. DeKruyter Chair in Faith and Communication. He is the author of Rethinking Communication in Social Business (2018) and Why Spiritual Capital Matters (2021).

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 210
• Erscheinungstermin: 19. April 2021
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 349g
• ISBN-13: 9781498555920
• ISBN-10: 1498555926
• Artikelnr.: 61686341