Craig E. Mattson

Rethinking Communication in Social Business

How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

• Broschiertes Buch

Produktbeschreibung

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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Produktdetails

• Lexington Studies in Contemporary Rhetoric
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 210
• Erscheinungstermin: 19. April 2021
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 349g
• ISBN-13: 9781498555920
• ISBN-10: 1498555926
• Artikelnr.: 61686341

Autorenporträt

Craig E. Mattson is professor of communication at Calvin University, where he holds the Arthur H. DeKruyter Chair in Faith and Communication. He is the author of Rethinking Communication in Social Business (2018) and Why Spiritual Capital Matters (2021).

Inhaltsangabe

Acknowledgements
Introduction: On Making Do and Making Good
Chapter 1: How to Tell the Company Story (To Share Its Mode)
Chapter 2: How to Raise Awareness (To Create Attendance)
Chapter 3: How to Address Complex Audiences (To Speed Circulation)
Chapter 4: How to Give a Gift (To Make a Public)
Epilogue: On Being Entrepreneurial with the Social
Bibliography
Index
About the Author