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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Produktbeschreibung
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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Autorenporträt
Craig E. Mattson is professor of communication at Calvin University, where he holds the Arthur H. DeKruyter Chair in Faith and Communication. He is the author of Rethinking Communication in Social Business (2018) and Why Spiritual Capital Matters (2021).