Robert W Weisberg

Rethinking Creativity

Inside-The-Box Thinking as the Basis for Innovation

• Gebundenes Buch

Produktbeschreibung

Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 420
• Erscheinungstermin: 10. September 2020
• Englisch
• Abmessung: 244mm x 170mm x 29mm
• Gewicht: 1016g
• ISBN-13: 9781108479400
• ISBN-10: 1108479405
• Artikelnr.: 60016855

Autorenporträt

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

Inhaltsangabe

Part I. Introduction: 1. Setting the stage: Introduction to the study of
creativity: 2. Creativity: What it is; Part II. Analytic Thinking in
Creativity: 3. Problem solving; 4. Case studies of creativity: the
universality of creativity; 5. Analogical thinking in problem solving and
creativity; Part III. The Question of Extraordinary Thought Processes in
Creativity: 6. How do you get to Carnegie hall? Practice, talent, and
creativity; 7. Insight in problem solving and creative thinking; 8. The
question of unconscious processes in creative thinking; 9. Genius and
madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative
People?; 10. Testing for creativity: divergent thinking, executive
functioning, and creative thinking; 11. The search for 'the creative
personality'; Part V. The Bigger Picture: 12. Two confluence theories of
creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience
of creativity.