Rethinking Performance Measurement - Meyer, Marshall W. (Wharton School, University of Pennsylvania)
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Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.

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Produktbeschreibung
Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.
Autorenporträt
MARSHALL W. MEYER is Professor of Management and Sociology at The Wharton School of the University of Pennsylvania.