Rethinking Performance Measurement - Meyer, Marshall W. (Wharton School, University of Pennsylvania)
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Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.

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Produktbeschreibung
Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.
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Autorenporträt
MARSHALL W. MEYER is Professor of Management and Sociology at The Wharton School of the University of Pennsylvania.