Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.
PART ONE: THE SHAPE OF AUDIENCE RESEARCH Introduction - Pertti Alasuutari Three Phases of Reception Studies Audience and Reception Research in Retrospect - Ann Gray The Trouble with Audiences The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES Media Figures in Identity Construction - Joke Hermes Cultural Images of the Media - Pertti Alasuutari Legitimations of Television Programme Policies - Heikki Hellman Patterns of Argumentation and Discursive Convergencies in a Multichannel Age Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen The Implied Audience in Soap Opera Production - John Tulloch Everyday Rhetorical Strategies among Television Professionals To Be an Audience - Birgitta H[um]oijer `To Boldly Go...' - David Morley The `Third Generation' of Reception Studies
PART ONE: THE SHAPE OF AUDIENCE RESEARCH Introduction - Pertti Alasuutari Three Phases of Reception Studies Audience and Reception Research in Retrospect - Ann Gray The Trouble with Audiences The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES Media Figures in Identity Construction - Joke Hermes Cultural Images of the Media - Pertti Alasuutari Legitimations of Television Programme Policies - Heikki Hellman Patterns of Argumentation and Discursive Convergencies in a Multichannel Age Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen The Implied Audience in Soap Opera Production - John Tulloch Everyday Rhetorical Strategies among Television Professionals To Be an Audience - Birgitta H[um]oijer `To Boldly Go...' - David Morley The `Third Generation' of Reception Studies
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