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There is no objection about ad but the way of exposing women in the name of ad is the matter of concerning. People are now acquainting with various ads through media.. The impacts of beauty products ads among girls are immense. Girls try to follow the message given by ad agencies without considering the effect of its. Moreover an external beauty concept has been built up among the women and they are ignoring the inner quality of a woman. Even the so called civilized society is striving for external beauty rather than inner quality of a girl.In every aspect of our lives girls are facing various problems for this beauty concept. So the aim of this study is to reveal the influence of ads on construction of girls perception of beauty and its relation with confidence and success.