Andere Kunden interessierten sich auch für
![Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding]( "Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding")
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding42,95 €![Integration einer Touristischen Route in das Management einer Touristischen Destination am Beispiel der Naturpark-Route Thüringer Wald]( "Integration einer Touristischen Route in das Management einer Touristischen Destination am Beispiel der Naturpark-Route Thüringer Wald")
Integration einer Touristischen Route in das Management einer Touristischen Destination am Beispiel der Naturpark-Route Thüringer Wald27,95 €![CenterParks. Strategic Management of Tourism]( "CenterParks. Strategic Management of Tourism")
CenterParks. Strategic Management of Tourism15,95 €![Hotel Management. Report on Case Studies]( "Hotel Management. Report on Case Studies")
Hotel Management. Report on Case Studies17,95 €![Seasonality in tourism: A review of seasonality of hotel accomodation in New Zealand]( "Seasonality in tourism: A review of seasonality of hotel accomodation in New Zealand")
Seasonality in tourism: A review of seasonality of hotel accomodation in New Zealand27,95 €![Repatriation as an essential part of intercultural training in the context of intercultural management]( "Repatriation as an essential part of intercultural training in the context of intercultural management")
Repatriation as an essential part of intercultural training in the context of intercultural management42,95 €![Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty]( "Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty")
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty47,95 €
Diploma Thesis from the year 2010 in the subject Tourism - Miscellaneous, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliatedto eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.