Review of Marketing Research

Herausgeber: Malhotra, Naresh K

• Gebundenes Buch

Produktbeschreibung

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 256
• Erscheinungstermin: 1. November 2005
• Englisch
• Abmessung: 258mm x 176mm x 25mm
• Gewicht: 581g
• ISBN-13: 9780765613059
• ISBN-10: 0765613050
• Artikelnr.: 21406675

Autorenporträt

Naresh K. Malhotra

Inhaltsangabe

1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation 2.
Looking through the Crystal Ball: Affective Forecasting and Misforecasting
in Consumer Behavior 3. Consumer use of the Internet in Search for
Automobiles: Literature Review, a Conceptual Framework, and an Empirical
Investigation 4. Categorization: A Review and an Empirical Investigation of
the Evaluation Formation Process 5. Individual-Level Determinants of
Consumers' Adoption and Usage of Technological Innovations: A Propositional
Inventory 6. The Metrics Imperative: Making Marketing Matter 7. Multilevel,
Hierarchical Linear Models and Marketing: This is Not Your Adviser's OLS
Model