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One of the key scientific challenges is the puzzle of human cooperation. Why do people help strangers, even sometimes at a major cost to themselves? Why do people want to punish others who violate norms and undermine collective interests? What are the emotions that accompany reward and punishment? Even if reward and punishment are effective, are they also efficient - knowing that rewards and punishment are costly to administer?

Produktbeschreibung
One of the key scientific challenges is the puzzle of human cooperation. Why do people help strangers, even sometimes at a major cost to themselves? Why do people want to punish others who violate norms and undermine collective interests? What are the emotions that accompany reward and punishment? Even if reward and punishment are effective, are they also efficient - knowing that rewards and punishment are costly to administer?
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Autorenporträt
Paul Van Lange is Professor and Chair in Social Interaction and Interdependence, Department of Social and Organizational Psychology, VU University, Amsterdam. Bettina Rockenbach is Professor of Experimental and Behavioral Economics, University of Cologne. Toshio Yamagishi is Professor of Behavioral Science, Graduate School of Letters, Hokkaido University, Japan.