Nicholas Vazsonyi

Richard Wagner

Self-Promotion and the Making of a Brand

• Broschiertes Buch

Produktbeschreibung

This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 236
• Erscheinungstermin: 18. Januar 2012
• Englisch
• Abmessung: 246mm x 189mm x 13mm
• Gewicht: 465g
• ISBN-13: 9781107404397
• ISBN-10: 1107404398
• Artikelnr.: 35457016

Autorenporträt

Nicholas Vazsonyi is Jesse Chapman Alcorn Memorial Professor of Foreign Languages and Professor of German and Comparative Literature, Department of Languages, Literatures and Cultures at the University of South Carolina. His first book, Lukács Reads Goethe (1997), was followed by two edited volumes, one on German national identity formation between 1750 and 1871 (2000) and the other entitled Wagner's Meistersinger: Performance, History, Representation (2003). Richard Wagner: Self-Promotion and the Making of a Brand recently appeared in German translation as Richard Wagner: Entstehung einer Marke (2012). He is co-organizer with Anno Mungen (University of Bayreuth) of the WagnerWorldWide 2013 project, a series of linked lectures and conferences around the world, to be capped by an edited volume. In 2013, he joined the editorial team of the German journal wagnerspectrum.

Inhaltsangabe

Acknowledgments
A note on translation and style
Abbreviations
Introduction
1. Image
2. Publicity
3. Niche and branding
4. Consumers and consumption
5. Hub
Epilogue: the Wagner industry
Bibliography
Index.