Right House, Right Place, Right Time: Home Community & Lifestyle Preferences of Boomers & Seniors - Wylde, Margaret A.
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The analysis of her latest survey findings clearly explains the purchasing and lifestyle preferences of these buyers and details how readers can position themselves to meet the needs of this growing market segment.

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Produktbeschreibung
The analysis of her latest survey findings clearly explains the purchasing and lifestyle preferences of these buyers and details how readers can position themselves to meet the needs of this growing market segment.
Autorenporträt
Margaret A. Wylde, Ph.D., is President and CEO of ProMatura Group, LLC., a research company founded by Wylde in 1984 that provides research and consulting to businesses serving the mature market. In addition to strategic planning, feasibility, and consumer research studies for seniors housing developers, ProMatura has completed several major national research projects sponsored by the National Investment Center for the Senior Housing and Care Industries (NIC), the NAHB Seniors Housing Council (SHC), the Assisted Living Federation of American (ALFA), AARP, and other national organizations. Wylde is the past-president of the National Association for Senior Living Industry Executives, on the Boards of Directors of the American Society on Aging and the LifeSpec Cabinet Systems, Inc., a member of the Research Action Team of the International Assisted Living Foundation, and Co-Chair of the Research Committee for the NAHB Seniors Housing Council and has written hundreds of articles and three books, including Building for a Lifetime, published by the Taunton Press.