Regina E. Lundgren, Andrea H. McMakin

Risk Communication

A Handbook for Communicating Environmental, Safety, and Health Risks

• Gebundenes Buch

Produktbeschreibung

THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED

Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries.

The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide:
_ Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications
_ Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more
_ Presents real-world case studies with key lessons all risk communicators can apply.

Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.

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Produktdetails

• Verlag: Wiley & Sons / Wiley-IEEE Press
• Artikelnr. des Verlages: 1W119456110
• 6. Aufl.
• Seitenzahl: 544
• Erscheinungstermin: 25. September 2018
• Englisch
• Abmessung: 235mm x 157mm x 33mm
• Gewicht: 904g
• ISBN-13: 9781119456117
• ISBN-10: 1119456118
• Artikelnr.: 52986159

Autorenporträt

REGINA E. LUNDGREN is an independent consultant in risk communication, public involvement, and science and strategic communication. For more than 30 years, she has specialized in communicating environmental, safety, and health risks to lay audiences. You can learn more at her website at http://www.rlriskcom.com. ANDREA H. MCMAKIN is a communication specialist at the U.S. Department of Energy's Pacific Northwest National Laboratory in Richland, Washington. For more than 30 years, she has directed, taught, advised on, and carried out the communication of scientific, technical, and risk-related information.

Inhaltsangabe

List of Figures XVII

List of Tables XIX

Preface XXI

About the Authors XXIII

1 INTRODUCTION 1

To Begin 2

The Risk Communication Process 6

Audiences, Situations, and Purposes 8

References 8

PART I UNDERSTANDING RISK COMMUNICATION

2 APPROACHES TO COMMUNICATING RISK 11

Cross-Cutting Risk Communication Approaches 12

Care Communication Approaches 20

Consensus Communication Approach 23

Crisis Communication Approaches 24

Summary 26

References 26

Additional Resources 28

3 LAWS THAT MANDATE RISK COMMUNICATION 29

Comprehensive Environmental Response, Compensation, and Liability Act 30

Emergency Planning and Community Right-to-Know Act 31

Executive Order 12898, Environmental Justice in Minority Populations and Low-Income Populations 34

Executive Order 13045, Reduce Environmental Health and Safety Risks to Children 34

Food and Drug Administration Regulations on Prescription Drug Communication 35

National Environmental Policy Act 35

Natural Resource Damage Assessment 36

Occupational Safety and Health Act 37

Resource Conservation and Recovery Act 39

Risk Management Plan Rule 39

Privacy Rule 39

Other Government Inducements 40

Summary 42

References 42

Additional Resources 43

4 CONSTRAINTS TO EFFECTIVE RISK COMMUNICATION 45

Constraints on the Communicator 45

Constraints from the Audience 55

Constraints for Both Communicator and Audience 63

Summary 65

References 65

Additional Resources 67

5 ETHICAL ISSUES 69

Social Ethics 70

Organizational Ethics 77

Personal Ethics 82

Summary 85

References 85

Additional Resources 86

6 PRINCIPLES OF RISK COMMUNICATION 89

Principles of Process 90

Principles of Presentation 95

Principles for Comparing Risks 100

Summary 104

References 104

Additional Resources 105

PART II PLANNING THE RISK COMMUNICATION EFFORT

7 DETERMINE PURPOSE AND OBJECTIVES 109

Factors That Influence Purpose and Objectives 110

Reference 114

Additional Resources 115

8 ANALYZE YOUR AUDIENCE 117

Begin with Purpose and Objectives 118

Choose a Level of Analysis 119

Determine Key Audience Characteristics 122

Determine How to Find Audience Analysis Information 125

Incorporate Audience Analysis Information into Risk Communication Efforts 129

References 132

Additional Resources 133

9 DEVELOP YOUR MESSAGE 135

Common Pitfalls 136

Information People Want 139

Mental Models 141

Message Mapping and Message Development Templates 144

Health Risk Communication 144

Crisis Communication 147

References 150

Additional Resource 151

10 DETERMINE THE APPROPRIATE METHODS 153

Information Materials 153

Visual Representation of Risk 155

Face-to-Face Communication 156

The News Media 158

Stakeholder Participation 160

Technology-Assisted Communication 162

Social Media 163

Partnerships 164

Additional Resources 166

11 SET A SCHEDULE 167

Legal Requirements 167

Organizational Requirements 168

The Scientific Process 169

On