Rivers constitute a major tourism resource, providing spectacular settings, recreation facilities, a means of transport, a sense of heritage and adventure, and links with the environment and natural world. River tourism accounts for a significant proportion of the world 's tourism consumption, with activities such as Nile cruises and rafting holidays making it an economically important area of tourism demanding in-depth analysis. This book explores river tourism from a range of perspectives including uses, heritage, management, environmental concerns, and marketing.