High Quality Content by WIKIPEDIA articles! Robert E. (Bob) Griswold (born January 1, 1935, Chicago, Illinois) is an American author, educator, composer and business leader, and a long-time leader in the field of human potential development He is the founder of Effective Learning Systems, Inc. and has authored over one hundred self-help audio programs. He is best known for his audio series The Love Tapes and While-U-Drive and his book Attract Money and More. Bob was born in Chicago on January 1, 1935. He was the third son of parents William & Esther Griswold, both born in Burlington, Iowa. He attended Smyser Elementary school 1940 - 1948, Steinmetz High School, 1948 - 1952, Wright Junior College 1952 - 1954, and graduated from the University of Illinois at Urbana-Champaign in 1957. He married his wife Deirdre in 1963. They have four children, Kimberly, Kevin, Robert and Jeffrey.