High Quality Content by WIKIPEDIA articles! Robert E. Rich Sr. (Buffalo, New York, July 7, 1913 February 15, 2006 in Palm Beach, Florida) was a food-processing pioneer who, in 1945, invented the first non-dairy whipped topping made from soybeans that could be frozen. He founded Rich Products Corporation which had sales of $2.5 billion on more than 2,300 products in 2005, the year before he died at age 92. His son, Robert Rich Jr. inherited Rich Products Corporation and is the owner of the Buffalo Bisons baseball team. Rich attended Bennett High School in Buffalo, where his father owned an ice cream plant. He received his undergraduate education from the University at Buffalo, where he was captain of both football and wrestling. He was later was inducted into the University at Buffalo, The State University of New York Athletic Hall of Fame. After borrowing money from his father, he started the Wilbur Dairy Company (later renamed the Jones-Rich Milk Company) in 1935.