Role of community radio in rural development - Raveendran, Ritu
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INTRODUCTION "I give, you take"- a tradition of passivity associated with mass media was shaken off with the rise of community radio (CR) as an alternate conduit which facilitated social interaction. Evolution of communication, its nature, techniques, and effectiveness has served the purpose of promoting social cohesion. Though vitality of news circulation was common in each stage of communication evolution, communication in other fields, like its relation to the political system and social structures and their dependence on cultural life was neither thought about nor discussed (MacBride,…mehr

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INTRODUCTION "I give, you take"- a tradition of passivity associated with mass media was shaken off with the rise of community radio (CR) as an alternate conduit which facilitated social interaction. Evolution of communication, its nature, techniques, and effectiveness has served the purpose of promoting social cohesion. Though vitality of news circulation was common in each stage of communication evolution, communication in other fields, like its relation to the political system and social structures and their dependence on cultural life was neither thought about nor discussed (MacBride, International Commission for the Study of Communication Problems, & UNESCO, 1980). In course of time, the need for public participation in political, social, and cultural spheres began to be recognized essential for societal progress and development