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The study concentrates on aspects of digital financial inclusion that impact consumers' perceptions and the factors that discourage or impede their adoption of digital banking. The majority of studies on the effects of digital banking and consumer awareness have concentrated on the urban population, but for a variety of reasons, the rural population is still underserved. According to the 2011 Census, 1,210,193,422 people lived in India, making up 68.83% of the nation's rural population. Punjab had a population of 27,704,236 people, of which 62.5% lived in rural areas. For this reason, it's…mehr

Produktbeschreibung
The study concentrates on aspects of digital financial inclusion that impact consumers' perceptions and the factors that discourage or impede their adoption of digital banking. The majority of studies on the effects of digital banking and consumer awareness have concentrated on the urban population, but for a variety of reasons, the rural population is still underserved. According to the 2011 Census, 1,210,193,422 people lived in India, making up 68.83% of the nation's rural population. Punjab had a population of 27,704,236 people, of which 62.5% lived in rural areas. For this reason, it's critical to examine how both urban and rural populations are interacting with digital financial inclusion.
Autorenporträt
El Dr. Muktak Vyas trabaja actualmente como profesor en la Universidad de Poornima, Jaipur, India. Tiene más de 14 años de experiencia en la enseñanza y 2 años de experiencia en la industria. Tiene un doctorado en Comercio-Administración de Empresas por la Universidad de Rajastán, un máster en Comercio por la VMOU, Kota, y un MBA por la Universidad de Rajastán.