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"Technophobia" - Erfolg und Misserfolg von Innovationen59,00 €
Technophobia has been an enduring problem in
industrial economies over the last 25 years. Though
explanatory models have been proposed to explain the
prevalence of technophobia, these efforts have been
diffuse, contradictory, and lacking in integration
and explanatory utility. Specifically, the role of
molar personality variables and cognitive
characteristics has not been investigated in detail
in the existing literature. This study aims to fill
this gap. Eight research hypotheses are developed
to examine the role of: (i) personality variables
proposed by the Big Five theory of personality, (ii)
gender, (iii) contextual variable represented by
framing, and (iv) cognitive variables such as math
skills and intellectual orientation in the
explanation of technophobia. Using data gathered
from 242 subjects at a private university, the
research hypotheses are tested using multiple
regression, t-tests, and correlation analysis.
Personality and cognitive variables are found to
have significant correlations with Technophobia.
Significant effects due to framing are observed,
whereas gender is found to have no impact on
Technophobia.
industrial economies over the last 25 years. Though
explanatory models have been proposed to explain the
prevalence of technophobia, these efforts have been
diffuse, contradictory, and lacking in integration
and explanatory utility. Specifically, the role of
molar personality variables and cognitive
characteristics has not been investigated in detail
in the existing literature. This study aims to fill
this gap. Eight research hypotheses are developed
to examine the role of: (i) personality variables
proposed by the Big Five theory of personality, (ii)
gender, (iii) contextual variable represented by
framing, and (iv) cognitive variables such as math
skills and intellectual orientation in the
explanation of technophobia. Using data gathered
from 242 subjects at a private university, the
research hypotheses are tested using multiple
regression, t-tests, and correlation analysis.
Personality and cognitive variables are found to
have significant correlations with Technophobia.
Significant effects due to framing are observed,
whereas gender is found to have no impact on
Technophobia.