Democracy and media are to two most important mode of development in any country but always considered in contested mode of governance and always been subjected in every political debate. Do democracy influence by the media? Do voting behavior influence by the media? Media has influence on political behavior or not? How media impact on political process and power? These are the critical questions which usually arise. All the above issues are critical not only in Pakistan, but all over the globe. As the democracy is increasing in the world, there is need to find out main factors which influence the democracy and can only be highlighted by the free and fair media. This study deals with Media's role in the promotion of Democracy and this is important aspect of the study.