Shahzad Khan

Role of Rationality and Emotions in Creating Consumer Motivation

A Study of State Life Insurance Corporation Peshawar Pakistan

• Broschiertes Buch

Produktbeschreibung

This book is a research work on insurance industry of Peshawar Pakistan. The purpose of this research was to identify the reasons of purchase of policy holders for life insurance in Pakistan. It was researched that how policy holders motivates for life insurance and what are the factor which create motivation for life insurance. This study primarily attempts to investigate the relationship among the variable to create rational and emotional motivation in the field of insurance in Peshawar Pakistan. Besides, the study also attempts to identify the reasons behind consumer purchase behavior for insurance. The knowledge from the results of this study serves as basis of recommendations for maximizing and help insurance industry that how to motivate prospective policy holders for life insurance either through rationality or Emotions.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 16. September 2011
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9783846500231
• ISBN-10: 3846500232
• Artikelnr.: 34146989

Autorenporträt

Shahzad Khan is Lecturer at City University of Science & Information Technology Peshawar Pakistan & good entrepreneur and marketing professional, who has enormous integrity and business acumen and a good marketing leader in every aspect with his extensive skills, knowledge and ability to deliver high quality results in the realm of global market.