Roots & Relationships - Wu, George
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"Roots & Relationships: Fostering Real Connections Beyond the Virtual" is a comprehensive guide that navigates the landscape of offline community building. Beginning with an exploration of the digital paradox and the necessity for genuine connections, the book outlines the anatomy of successful offline communities and offers practical advice on differentiation, engagement, and effective page management. Readers are guided through planning and launching their own groups, from defining purpose and crafting compelling descriptions to navigating event strategies and member engagement. Advanced…mehr

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Produktbeschreibung
"Roots & Relationships: Fostering Real Connections Beyond the Virtual" is a comprehensive guide that navigates the landscape of offline community building. Beginning with an exploration of the digital paradox and the necessity for genuine connections, the book outlines the anatomy of successful offline communities and offers practical advice on differentiation, engagement, and effective page management. Readers are guided through planning and launching their own groups, from defining purpose and crafting compelling descriptions to navigating event strategies and member engagement. Advanced topics include scaling communities, empowering members through leadership, and exploring emerging trends in event culture. Illustrated with hypothetical case studies like "Nature Enthusiasts Unite" and "Tech Innovators Collective," the book culminates in reflections on building sustainable offline connections in today's digital era, making it an invaluable resource for community leaders seeking to foster meaningful offline relationships.
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