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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.
Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities.
The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities.
The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
This is an 'encyclopedia' in hospitality sales and marketing: comprehensive and systematic, at the same time cutting edge and in-depth. Every hospitality student and young scholar should own a copy of this book. Prof. Chaozhi ZHANG, Sun Yat-sen University, China
An enjoyable and inspiring collection of well written pieces containing a wide coverage of theoretical, methodological and practical examples in the area of hospitality marketing. The handbook is a thorough and critical review of the many aspects and the many issues at stake in the field. The different contributions illustrate well how theories and concepts can be applied in the hospitality industry, and provide good recommendations for the industry for a successful design and implementation of marketing strategies and actions. Its comprehensive and multidisciplinary approach make it an essential reference for scholars and practitioners looking for a deeper understanding of the contemporary key applications andthe future trends that shape the industry. Rodolfo Baggio, Professor, Master in Economics and Tourism, Bocconi University, Italy
This comprehensive book contains chapters from leading researchers that make a unique contribution to the field. Contributors draw on a wide range of disciplinary perspectives and paradigms to explain hospitality concepts. This handbook serves as an invaluable resource for understanding the theoretical and practical aspects of hospitality marketing and is useful to undergraduate and postgraduate students conducting research in the field as well as practitioners. Robin Nunkoo, Associate Professor, University of Mauritius.
An enjoyable and inspiring collection of well written pieces containing a wide coverage of theoretical, methodological and practical examples in the area of hospitality marketing. The handbook is a thorough and critical review of the many aspects and the many issues at stake in the field. The different contributions illustrate well how theories and concepts can be applied in the hospitality industry, and provide good recommendations for the industry for a successful design and implementation of marketing strategies and actions. Its comprehensive and multidisciplinary approach make it an essential reference for scholars and practitioners looking for a deeper understanding of the contemporary key applications andthe future trends that shape the industry. Rodolfo Baggio, Professor, Master in Economics and Tourism, Bocconi University, Italy
This comprehensive book contains chapters from leading researchers that make a unique contribution to the field. Contributors draw on a wide range of disciplinary perspectives and paradigms to explain hospitality concepts. This handbook serves as an invaluable resource for understanding the theoretical and practical aspects of hospitality marketing and is useful to undergraduate and postgraduate students conducting research in the field as well as practitioners. Robin Nunkoo, Associate Professor, University of Mauritius.