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This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains.
The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term 'influence' here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience's emotions, ideas and behaviors in order to advance a state or non-state actor's objectives - increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches.
This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism.
The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term 'influence' here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience's emotions, ideas and behaviors in order to advance a state or non-state actor's objectives - increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches.
This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism.
'This essential and comprehensive volume brings together an impressive range of scholars from across the world to shine a light into one of the most important - but misunderstood - issues of our time.'
Rory Cormac, University of Nottingham, UK
'At a time when too much scholarly attention is given to the notion that disinformation is but an artifact of algorithms and social media's commercial logic, Emma L. Briant and Vian Bakir remind us of the role of institutionalized political power, what they call in this important volume the influence industry. Powerful industry actors take advantage of technology to shape public perceptions and even behaviors in a struggle for dominance and control. This insightful book is a must-read for those interested in understanding modern digital politics.'
Steven Livingston, George Washington University, USA
'This invaluable collection gives a sharply-focused analysis of what the as yet under-researched influence industry is. Even more important, it reveals what the industry does - shaping how people think and guiding how they act - through a series of impressive case studies that show how data-driven influence campaigns and practices operate worldwide across commerce, politics and national security. Innovative conceptually, it proposes a new, better way to understand and study propaganda and disinformation. And it offers constructive, practical proposals for countering their effects.'
Steven Lukes, New York University, USA
'The Routledge Handbook of the Influence Industry is one of the most important contributions in our field in recent times. The editors have done a remarkable job in bringing together a series of works that have effectively opened a new space for reflection and discussion. I have no doubt that it will quickly become a seminal piece that will be quoted and used as a reference by scholars and experts to understand the perversity and the extent of manipulation of the public that have led to disasters such as Brexit and the 2016 election of Donald Trump.'
Jairo Lugo-Ocando, University of Sharjah, UAE
Rory Cormac, University of Nottingham, UK
'At a time when too much scholarly attention is given to the notion that disinformation is but an artifact of algorithms and social media's commercial logic, Emma L. Briant and Vian Bakir remind us of the role of institutionalized political power, what they call in this important volume the influence industry. Powerful industry actors take advantage of technology to shape public perceptions and even behaviors in a struggle for dominance and control. This insightful book is a must-read for those interested in understanding modern digital politics.'
Steven Livingston, George Washington University, USA
'This invaluable collection gives a sharply-focused analysis of what the as yet under-researched influence industry is. Even more important, it reveals what the industry does - shaping how people think and guiding how they act - through a series of impressive case studies that show how data-driven influence campaigns and practices operate worldwide across commerce, politics and national security. Innovative conceptually, it proposes a new, better way to understand and study propaganda and disinformation. And it offers constructive, practical proposals for countering their effects.'
Steven Lukes, New York University, USA
'The Routledge Handbook of the Influence Industry is one of the most important contributions in our field in recent times. The editors have done a remarkable job in bringing together a series of works that have effectively opened a new space for reflection and discussion. I have no doubt that it will quickly become a seminal piece that will be quoted and used as a reference by scholars and experts to understand the perversity and the extent of manipulation of the public that have led to disasters such as Brexit and the 2016 election of Donald Trump.'
Jairo Lugo-Ocando, University of Sharjah, UAE