Routledge Handbook of Wine Tourism

Herausgeber: Dixit, Saurabh Kumar

• Gebundenes Buch

Produktbeschreibung

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive The Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 794
• Erscheinungstermin: 25. November 2022
• Englisch
• Abmessung: 250mm x 175mm x 47mm
• Gewicht: 1494g
• ISBN-13: 9780367698607
• ISBN-10: 0367698609
• Artikelnr.: 64036104

Autorenporträt

Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include consumer behavior, gastronomic tourism, and experiential management and Marketing in hospitality and tourism contexts. He has 15 books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021), and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Collaborative Consumption in Tourism and Teaching Cases in Tourism, Hospitality and Events (CABI), to be published in 2022. He can be contacted at [e-mail].

Inhaltsangabe

Part I: Setting the Scene for Wine Tourism. 1.The growth and evolution of
global wine tourism. 2.Nature and significance of wine tourism: An
Australian perspective. 3.Conceptualization of a winescape framework.
4.Contributions of wine routes and trails to wine tourism experiences. 5.
Regulatory and ethical influences and predicaments of wine tourism
development: A case from Nashik, India. 6.Exploring co-creation process in
the wineries: the relevance of social partner characteristics. 7.Wine
tourism in Canada. 8.Key challenges in global wine tourism. PART II:
PROFILING AND SEGMENTATION OF THE WINE TOURISM MARKET. 9.Understanding the
wine tourism markets. 10.Wine tourism and consumer behavior. 11.
Preferences and characteristics of wine tourists. 12.Wine tourism¿s
institutional framework and governing system: evidence from Portugal and
six international reference markets as benchmarks. 13.Wine tourist
motivations and perceptions of destination attributes. 14.Wine consumers'
knowledge of wine and their wine self-confidence in different sales
contexts. 15.The emerging wine tourist: perspectives of multicultural,
first-time winery visitors. 16.Senior travelers and wine tourism
experience: opportunities of an evolving market segment. PART III: WINE
TOURISM AS AN INSTRUMENT FOR THE REGIONAL DEVELOPMENT. 17.Wine tourism: A
story rooted in place. 18.Strategies for developing wine tourism
destination: the case of the Douro Valley (Portugal). 19.Wine tourism
development: From the host community's perspective. 20.Winery owners'
perceptions and motivations towards wine tourism: discourses of winery
owners in Langhe, Northern Italy. 21.Wine tourism in rural Japan: an
integrated development instrument. 22.Wine tourism gentrification:
transforming rural agricultural regions in the USA. 23.Role of great wine
capitals network in making wine tourism a competitive factor of a
territory. 24.From wine to vermouth: events as guardians of the territory.
PART IV: NEW APPROACHES AND PRACTICES IN WINE TOURISM MARKETING. 25.
Marketing destinations through wine tourism - using the example of
developing wine tourism in Austria. 26.The role of wine festivals in
Swedish wine tourism marketing. 27.The emergence of a new wine tourism
field: entrepreneurial struggles. 28.Creative star wine districts: an
exploratory research. 29.Folk wine festivals in Italy: a grassroot strategy
for developing wine tourism. 30.Matching business travel with wine tourism
- the case of the Canton of Grisons, Switzerland. 31.Memorability,
satisfaction, and intention to recommend to others: a segmentation-based
study of winery visitors in Australia. PART V: WINE TOURISM EXPERIENCE:
MANAGEMENT AND SUCCESS STORIES. 32.Introducing the wine tourism experience
(WTE) framework to design the ultimate tourist experience. 33.The staging
of wine tourism experiences in Australia. 34.The taste of experience: the
sensitivities of wine tourists. 35.Antecedents, elements, and outcomes of
the wine tourism experience at the destination. 36.Multisensory experience
of wine tourism. 37.The influence of wine involvement on wine tourism
motivations and experiences. 38.Wine tasting and appreciation experiences
at wineries. 39.The Louise: A luxury wine hotel experience in the
vineyards. 40.Markers, benefits, and pitfalls of authenticity in wine
tourism: A case study in Melnik, Bulgaria. 41.Capturing core experiential
aspects in winery visitors' TripAdvisor reviews: Netnographic insights from
Santorini and Crete. 42.Wine routes and trails Vis-A-Vis wine tourism:
experiences and examples from Slovenia. PART VI: INNOVATIONS AND
TECHNOLOGICAL ADVANCEMENTS IN WINE TOURISM. 43.The role of technology in
wine tourism. 44.Virtual wine tourism experiences. 45.Social media
marketing in wine tourism. 46.Branding wine products and wine tourism
destinations through e-storytelling: examining contemporary tourism
interpretation. 47.Hybrid wine grapes and emerging wine tourism regions.
48.Post COVID-19 developments in the wine tourism sector49.Wine, tourism
and the global pandemic: Realising opportunities for new wine markets and
experiences. PART VII: TERROIR SUSTAINABILITY AND CULTURAL CONSTRUCTS IN
WINE TOURISM. 50.A sustainable perspective for wine tourism management.
51.The fluidity of terroir: the delusion of sustainability and authenticity
in wine tourism. 52.Sustainable wine tourism: the case of natural wines.
53.Rural landscapes, culture, and wine tourism. 54.Exploring the role of
restaurant wine lists in communicating local sense of place to tourists.
55.Vital elements to foster territorial development based on wine tourism.
56.Integrating wine tourism with rural tourism experience. 57.Conclusion:
Uncorking The Emerging Realms For Wine Tourism Research.