Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization,…mehr
Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
From his commitment to Christ at age eight to adulthood, Robert faced various challenges contributing to the loss of his God-given identity. The cross, the power of the Holy Spirit, God's Word, and his wife's prayers led to his breakthrough and restoration. While a young adult pastor, Robert prepared a seven-week series called "Relocating God's Version of Me." Its success led to its evolvement into a book benefiting people everywhere. Robert has a bachelor's in biblical studies from Northpoint Bible College (formerly Zion Bible College) and a master of arts in education from St. John's University. He has been a teacher for over seventeen years. He and his wife currently serve as ministers at Living Hope International Church in Rhode Island.
Inhaltsangabe
List of illustrations List of figures List of tables Foreword Preface Part I. Marketing and Competitors: Introduction: Rowntree and marketing 1. Marketing history and competitive rivalry Part II. Following the Market Leader, 1862-1930: 2. The partnership, 1862-1897 3. Product development: the practice of 'trial and error', 1897-1930 4. Marketing and sales: a company of tradition, 1897-1914 5. Marketing and sales: a war economy, 1914-1921 6. Marketing and sales: the failed initiatives, 1921-1930 Part III. Reorganisation and Systematic Marketing, 1897-1939: 7. Management and organisation, 1897-1930 8. Labour, industrial welfare and scientific management, 1897-1930 9. A strategic change of course, 1931-1939 Part IV. Controls, Mass Consumption and Marketing, 1939-1969: 10. War and rationing, 1939-1952 11. Industrial relations and management, 1952-1969 12. Rapid growth, 1952-1966 13. Markets and the merger strategy, 1956-1969 Part V. Growth of a Multinational, 1897-1969: 14. Multinationals, exports and raw materials, 1897-1969 15. Canada and the United States, 1920-1969 16. South Africa, Australia and Europe, 1925-1969 Epilogue: marketing, Rowntree and the confectionery industry, 1862-1988 Appendices Notes Bibliography Index.
List of illustrations List of figures List of tables Foreword Preface Part I. Marketing and Competitors: Introduction: Rowntree and marketing 1. Marketing history and competitive rivalry Part II. Following the Market Leader, 1862-1930: 2. The partnership, 1862-1897 3. Product development: the practice of 'trial and error', 1897-1930 4. Marketing and sales: a company of tradition, 1897-1914 5. Marketing and sales: a war economy, 1914-1921 6. Marketing and sales: the failed initiatives, 1921-1930 Part III. Reorganisation and Systematic Marketing, 1897-1939: 7. Management and organisation, 1897-1930 8. Labour, industrial welfare and scientific management, 1897-1930 9. A strategic change of course, 1931-1939 Part IV. Controls, Mass Consumption and Marketing, 1939-1969: 10. War and rationing, 1939-1952 11. Industrial relations and management, 1952-1969 12. Rapid growth, 1952-1966 13. Markets and the merger strategy, 1956-1969 Part V. Growth of a Multinational, 1897-1969: 14. Multinationals, exports and raw materials, 1897-1969 15. Canada and the United States, 1920-1969 16. South Africa, Australia and Europe, 1925-1969 Epilogue: marketing, Rowntree and the confectionery industry, 1862-1988 Appendices Notes Bibliography Index.
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