Rowntree and the Marketing Revolution, 1862 1969 - Fitzgerald, Robert
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Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization,…mehr

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Produktbeschreibung
Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
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Autorenporträt
From his commitment to Christ at age eight to adulthood, Robert faced various challenges contributing to the loss of his God-given identity. The cross, the power of the Holy Spirit, God's Word, and his wife's prayers led to his breakthrough and restoration. While a young adult pastor, Robert prepared a seven-week series called "Relocating God's Version of Me." Its success led to its evolvement into a book benefiting people everywhere. Robert has a bachelor's in biblical studies from Northpoint Bible College (formerly Zion Bible College) and a master of arts in education from St. John's University. He has been a teacher for over seventeen years. He and his wife currently serve as ministers at Living Hope International Church in Rhode Island.