Ruder Typography Ruder Philosophy - Schmid, Helmut
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The work collection of the world-famous typographer and graphic designer, Emil Ruder (1914 - 1970), who played a key role in the development of graphic design in the 1940s and 50s in Basel, Switzerland. This book is written in both English and Japanese.

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Produktbeschreibung
The work collection of the world-famous typographer and graphic designer, Emil Ruder (1914 - 1970), who played a key role in the development of graphic design in the 1940s and 50s in Basel, Switzerland. This book is written in both English and Japanese.
Autorenporträt
Helmut Schmid is a graphic designer from Austria and studied under Emil Ruder, Robert Buechler and Kurt Hauert at the AGS (Basel school of design) in Switzerland. After working around the world, he settled as an independent designer in Osaka in 1981. Shmid has designed the brand identities for the Japanese hit drink "pocari sweat" in 1980 and the very successful "demisoda" drink for Korea in 1993.