This is the first book to focus on rugby union's transition from an amateur to a professional sport and how it has dealt with the realities of commercialism and a more diverse spectating public. Based on interviews with players from eight leading rugby nations, it offers a perspective on how rugby has evolved into a global product.
This is the first book to focus on rugby union's transition from an amateur to a professional sport and how it has dealt with the realities of commercialism and a more diverse spectating public. Based on interviews with players from eight leading rugby nations, it offers a perspective on how rugby has evolved into a global product.
Mike Rayner is a Senior Lecturer in Sports Management in the Department of Sport and Exercise Science at the University of Portsmouth, UK
Inhaltsangabe
1. Introduction: Creating the Rugby Landscape 2. The Power of Ignorance: Rugby in the Last Period of Amateurism 3. Rugby Goes Professional: Rugby Union's Strategies of Resistance, Adaptation and Integration 4. Creating the Rugby Spectacle: Glitz, Glamour and Glory 5. New 'Business' Horizons: Growth, Asset Development and Creating Competitive Advantage 6. Future Directions for Elite Level Rugby Union
1. Introduction: Creating the Rugby Landscape 2. The Power of Ignorance: Rugby in the Last Period of Amateurism 3. Rugby Goes Professional: Rugby Union's Strategies of Resistance, Adaptation and Integration 4. Creating the Rugby Spectacle: Glitz, Glamour and Glory 5. New 'Business' Horizons: Growth, Asset Development and Creating Competitive Advantage 6. Future Directions for Elite Level Rugby Union
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