High Quality Content by WIKIPEDIA articles! The Rugby World Cup is the premier international rugby union competition. The event is organised by the sport's governing body, the International Rugby Board (IRB), and is contested by the men's national teams. The inaugural tournament was held in 1987, hosted by both Australia and New Zealand, and is now contested every four years. The tournament is one of the largest international sporting competitions in the world. The winners are awarded the William Webb Ellis Cup. William Webb Ellis was the Rugby School pupil who - according to popular myth - invented the game after picking up the ball during a game of football. South Africa is the current World Champion, having won the 2007 Rugby World Cup final in France on 20 October 2007 with victory over England, the 2003 World Champions and current runners-up.