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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

Produktbeschreibung
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.