Safeway (Australia)
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High Quality Content by WIKIPEDIA articles! Safeway was the trading name used by Woolworths Limited until 2008 for its supermarkets in Victoria, Australia. Elsewhere in Australia the trading name was simply Woolworths supermarkets. In August 2008, Woolworths announced it would be discontinuing the Safeway name, rebranding Victorian stores as Woolworths. The American company Safeway Inc. entered the Australian grocery market in 1963 with the purchase of three Pratt's supermarkets. Bill Pratt had taken over the Pratt's supermarket in Frankston, Victoria in 1946, and he was a pioneer of self-serv...
High Quality Content by WIKIPEDIA articles! Safeway was the trading name used by Woolworths Limited until 2008 for its supermarkets in Victoria, Australia. Elsewhere in Australia the trading name was simply Woolworths supermarkets. In August 2008, Woolworths announced it would be discontinuing the Safeway name, rebranding Victorian stores as Woolworths. The American company Safeway Inc. entered the Australian grocery market in 1963 with the purchase of three Pratt's supermarkets. Bill Pratt had taken over the Pratt's supermarket in Frankston, Victoria in 1946, and he was a pioneer of self-service and supermarkets in the 1950s. Pratt caught the eye of the Safeway company. Bill Pratt took the helm of Safeway's Australian operations in 1967.
