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By the year 2007, Safico had 40 employees and was on track to make $
1.5 million profits for the year with a firm projected forecast for the
coming years. The company was well established in Lebanon, is a
Microsoft Partner and had some customers in the GCC. Safico main
business was e-business solutions that is Human capital intensive and
resources. By the end of 2008, everything has changed; Safico is far
from the $ 1.5 million profits, a global financial crisis invaded the
whole regions and indirectly affected the Lebanese market, Microsoft the
leads generator of Safico reduced their marketing budgets and changed
their strategy concerning their partners. This situation in addition to
the saturation of the Lebanese market pushed Safico to plan for its
International presence. But in order to be ready to operate abroad a set
of questions were posed. Questions include ways to go abroad, mode of
entry, type of market entry, marketing and sales strategy and
competitive analysis...
1.5 million profits for the year with a firm projected forecast for the
coming years. The company was well established in Lebanon, is a
Microsoft Partner and had some customers in the GCC. Safico main
business was e-business solutions that is Human capital intensive and
resources. By the end of 2008, everything has changed; Safico is far
from the $ 1.5 million profits, a global financial crisis invaded the
whole regions and indirectly affected the Lebanese market, Microsoft the
leads generator of Safico reduced their marketing budgets and changed
their strategy concerning their partners. This situation in addition to
the saturation of the Lebanese market pushed Safico to plan for its
International presence. But in order to be ready to operate abroad a set
of questions were posed. Questions include ways to go abroad, mode of
entry, type of market entry, marketing and sales strategy and
competitive analysis...