SAGE Content Marketing
A Non-Marketers Guide to Raising Brand Awareness, Connecting With Your Target Audience, and Generating More Leads and Sales
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Struggling to Attract and Nurture an Audience that Wants to Buy from You? Far too many business owners struggle with getting their message in front of the right target audience. They have immense value to share with the world, but the people they can help don't know they exist. As a result, business owners feel "invisible" online. None of their content ideas are working, and their social media seems like a lost cause because they're generating very few quality leads. But it doesn't have to be that way. SAGE Content Marketing teaches you how to generate content that builds authority, rapport, a...
Struggling to Attract and Nurture an Audience that Wants to Buy from You? Far too many business owners struggle with getting their message in front of the right target audience. They have immense value to share with the world, but the people they can help don't know they exist. As a result, business owners feel "invisible" online. None of their content ideas are working, and their social media seems like a lost cause because they're generating very few quality leads. But it doesn't have to be that way. SAGE Content Marketing teaches you how to generate content that builds authority, rapport, and trust with your target audience and positions you as the industry thought leader people want to work with. While many marketing texts do a great job explaining marketing theory, SAGE Content Marketing has been designed as a practical guide for implementing SAGE principles as you learn them. If you complete the exercises provided, by the end of this book you'll have: * A clear understanding of your target audience's wants and needs * A detailed messaging strategy that connects with your audience on a personal level * A content plan and calendar for implementing your messaging strategy * Strategies and tactics for generating engaging content that positions you as a thought leader and builds credibility, authority, and trust * A process for evaluating how content is performing so you can create more of what's working and eliminate what isn't Based on 30+ years of marketing and communication experience, SAGE methodology shows you step-by-step how to create a successful content marketing strategy that generates leads and sales like clockwork.
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