Andere Kunden interessierten sich auch für
![The SAGE Handbook of Communication and Instruction]( "The SAGE Handbook of Communication and Instruction")
The SAGE Handbook of Communication and Instruction183,99 €![The SAGE Handbook of Risk Communication]( "The SAGE Handbook of Risk Communication")
The SAGE Handbook of Risk Communication194,99 €![The SAGE Handbook of Public Relations]( "The SAGE Handbook of Public Relations")
The SAGE Handbook of Public Relations183,99 €![Critical Questions in Persuasion Research]( "Critical Questions in Persuasion Research")
Critical Questions in Persuasion Research189,99 €![Field Rhetoric: Ethnography, Ecology, and Engagement in the Places of Persuasion]( "Field Rhetoric: Ethnography, Ecology, and Engagement in the Places of Persuasion")
Field Rhetoric: Ethnography, Ecology, and Engagement in the Places of Persuasion61,99 €![Persuasion]( "Persuasion")
Persuasion434,99 €![Rhetorical Criticism]( "Rhetorical Criticism")
Rhetorical Criticism152,99 €
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.