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This book is a collection of new and advanced research done by experienced marketing scholars on various topics related to digital and social media marketing. It explores the practices and research related to these areas and discusses their impact on emerging markets. The book is updated with the latest sales management research and trends, covering topics like digital transformation, sales communication, and social media marketing. It is an excellent resource for managers, marketers, researchers, scholars, practitioners, academicians, and instructors who want to learn more about these subjects.