Sales Funnels Made Simple - Allaway, Barry
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In most sectors, it takes 8 or more touch points before a prospect becomes a customer. Most clients won't buy the first (or second) time they encounter your business. Instead they need to get to know, like, and trust you first. That's where a well-designed sales funnel (that combines automation with the human touch) makes a difference. A sales funnel describes the steps people take on their journey to becoming your customer.

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In most sectors, it takes 8 or more touch points before a prospect becomes a customer. Most clients won't buy the first (or second) time they encounter your business. Instead they need to get to know, like, and trust you first. That's where a well-designed sales funnel (that combines automation with the human touch) makes a difference. A sales funnel describes the steps people take on their journey to becoming your customer.
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