High Quality Content by WIKIPEDIA articles! The term Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of Sales information. The purpose of Sales intelligence is to support better business decision making by sales people. SI describes a set of concepts and methods to improve Sales Performance and decision making by using fact-based Transaction information. SI is usually integrated or includes (CRM) Customer Relationship Management. Sales Intelligence systems are data-driven. Sales Intelligence is similar to Business Intelligence (BI) but is specifically designed for the use of Sales People and Sales Managers.