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Sales success is rooted in a fundamental understanding of how customers think, buy, and react to sales professionals and the sales process. Sales Is a Contact Sport takes you on a unique journey towards understanding the basic emotional nature of people and applies that knowledge in building practical sales strategies that produce results. You'll be introduced to such concepts as: -People are Complex, but they are Consistently Complex -Customers Feel First and Rationalize Later -What All Customers Crave... -If You Live by Price, You Die by Price...Overcoming the Competitions Lower Price -Customer Perception Doesn't Need to be Accurate, Just Favorable -Value is in the Eye of the Beholder Sales Is a Contact Sport is a practical book...a must read for anyone wanting to take their production results to the next level.